A Storytelling Framework
That Empowers Your Donors
Transformative Gifts
Storytelling Done Right:
A Priceless Investment
the power of storytelling in fundraising
it's almost always overlooked
Sharing a riveting tale of a struggle from scarcity to significance tugs at the listeners’ empathy, passion for change and their purse strings. Once we find ourselves drawn into a good story, we yearn for the final outcome and we’re confident (and relieved) the story has a happy ending.
Some of the most successful nonprofits are lead by women & men who have the incredible ability to craft an amazing yarn, all steeped in truth, while captivating their audience.
Even if we have the capability to hold our audience’s attention, 90% of us could learn from truly masterful storytellers, because there’s a formula for compelling storytelling – yet according to the crossing guard and Moms in the Dropoff circle in the “Mr. Mom” movie…
YOU'RE DOING IT WRONG
IT'S NOT YOUR STORY - THEIRS VALIDATES YOURS
Sadly, we’re not completely versed in all the varied techniques the experts employ; but here’s the important part.
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FUNDRAISING IS ABOUT THE MATH THAT NONE OF US WANTS TO CALCULATE, BUT STAY WITH ME FOR JUST A FEW MINUTES
- 76 million Baby-boomers will turn 65 by 2030.
- Estimates vary but Baby-boomer transfer of wealth is approximately $90 TRILLION: that’s 90 + 12 zeros
- Famous names like Bill Gates, Jeff Bezos, Alice Walton and 700 other Billionaires screw up the math
- foundations and sophisticated trusts add an additional $2.5 trillion
- The median net worth for a Baby-boomer is closer to $300,000, each. If they own a house it’s closer to $500,000 or a million per couple.
- only 1/3 of Americans have a formalized plan for what happens to their assets when they die