Follow This money Trail to Instantly Understand why Your "asks" Don't work
FUNDRAISING FRUSTRATION
It’s not insensitivity by your Donors
It’s
MATH
Donor Psychology
FUNDRAISING IS ALL ABOUT THE NUMBERS
and nobody wants to calculate math !
But Bear With Me For a Minute
- 76 million Baby-boomers will turn 65 by 2030.
- Estimates vary but Baby-boomer transfer of wealth is approximately $90 TRILLION: that’s 90 + 12 zeros
- Famous names like Bill Gates, Jeff Bezos, Alice Walton and 700 other Billionaires screw up the math
- foundations and sophisticated trusts add an additional $2.5 trillion
- The median net worth for a Baby-boomer is closer to $300,000, each. If they own a house it’s closer to $500,000 or a million per couple.
- only 1/3 of Americans have a formalized plan for what happens to their assets when they die
Still though, I have to take issue (and personal responsibility) with the way we treat the passionate individuals and families who seek out nonprofits, based on causes that are important to their families. They come, with all the right intentions, committed to accomplishing any tasks we assign to them, (usually time-sensitive, busy work approaching fundraising galas), that impact our bottom line for the preservation of the mission of our organizations.
Shared Enlightenment
Your team develops processes that consistently win grants & funds from donors & foundations you may not even know!
The metamorphosis has been game-changing, inspiring confidence for nurturing supporter relationships.
Together, you and your nonprofit peer partners successfully (and profitably) catapult community capacity!