Sharing a riveting tale of a struggle from scarcity to significance tugs at the listeners’ empathy, passion for change and their purse strings. Once we find ourselves drawn into a good story, we yearn for the final outcome and we’re confident (and relieved) the story has a happy ending.
Some of the most successful nonprofits are lead by women & men who have the incredible ability to craft an amazing yarn, all steeped in truth, while captivating their audience.
Even if we have the capability to hold our audience’s attention, 90% of us could learn from truly masterful storytellers, because there’s a formula for compelling storytelling – yet according to the crossing guard and Moms in the Dropoff circle in the “Mr. Mom” movie…
Sadly, we’re not completely versed in all the varied techniques the experts employ; but here’s the important part.
FUNDRAISING IS ABOUT THE MATH THAT NONE OF US WANTS TO CALCULATE, BUT STAY WITH ME FOR JUST A FEW MINUTES