Donor Psychology
FUNDRAISING FRUSTRATION
It’s not insensitivity by your Donors
It’s MATH
sharing personal experiences, whether joyful or painful, allows individuals to make sense of their emotions and experiences. It provides a sense of validation and empowerment, transforming trauma into resilience and growth.
I had the privilege of freelancing as “acting coach” for the late Dr. Stephen Covey, author of The 7 Habits of Highly Effective People.
Together in 1988, through 6 weeks of production, we honed his on-camera delivery, sharing the Seven Habits with millions!
Our collaboration intensified my recognition that people, just like your donors, have a near insatiable drive to demonstrate their significance.
You’ve crafted an incredible partnership with your supporters! You’re headed to the stage for the welcome address at your nonprofit’s Annual Gala.
Now, marching to the stage for your welcome presentation, you’re giddy, because this year, rather than pressure people to bid on crappy silent auction items, you foster relationship building. You encourage guests to turn to their table-neighbors and share their vision for the betterment of the entire community as a whole.
Your team develops processes that consistently win grants & funds from donors & foundations you may not even know!
The metamorphosis has been game-changing, inspiring confidence for nurturing supporter relationships.
Together, you and your nonprofit peer partners successfully (and profitably) catapult community capacity!
Please note: I’ve volunteered, served on committees, campaigned and won an elected Governing Board seat on the second largest school district in the state of Arizona and I currently serve on the Board of Directors for an international nonprofit that teaches Coding to more than 500,000 elementary school children.
Still though, I have to take issue (and personal responsibility) with the way we treat the passionate individuals and families who seek out nonprofits, based on causes that are important to their families. They come, with all the right intentions, committed to accomplishing any tasks we assign to them, (usually time-sensitive, busy work approaching fundraising galas), that impact our bottom line for the preservation of the mission of our organizations.
Still though, I have to take issue (and personal responsibility) with the way we treat the passionate individuals and families who seek out nonprofits, based on causes that are important to their families. They come, with all the right intentions, committed to accomplishing any tasks we assign to them, (usually time-sensitive, busy work approaching fundraising galas), that impact our bottom line for the preservation of the mission of our organizations.
FUNDRAISING IS ABOUT THE MATH THAT NONE OF US WANTS TO CALCULATE, BUT STAY WITH ME FOR JUST A FEW MINUTES
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